Alfred Hitchcock & the Making of Psycho

Alfred Hitchcock & the Making of Psycho

Cover of the film tie in edition produced with Fox Searchlight

When this book, a steady seller on film courses, was slated for production as a major film feature, starring Anthony Hopkins and Helen Mirren, Fox Searchlight contacted Marion Boyars Publishers. Working together, they produced a film tie-in edition, and it was offered in a major national newspaper, the Telegraph. This free book, in exchange for a coupon  via the supermarket Morrisons, helped the visibility of the book, which sold through Waterstone’s and WH Smith Travel, while the film was on in cinemas throughout the UK.

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